Case Study · Culture & Events

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Post-implementation, initial assessment

48% of calls absorbed by the callbot. Within the very first 10 days.

48% of calls absorbed by the callbot. Within the very first 10 days.

Le Zénith Paris - La Villette automates the reception of 700,000 spectators per year with ViaDialog. From the very first days, the callbot absorbed nearly half of the calls received at the switchboard.

48%

48%

calls resolved through self-service

calls resolved through self-service

98%

98%

robust solutions

robust solutions

24/7

24/7

callbot availability

callbot availability

ViaSpeech · Zénith Paris - La Villette

AUTONOMY

48%

RELIABILITY

95%

CALLS / 10 DAYS

264

CALLER

Is the venue wheelchair accessible / PRM compliant?

Automated response delivered in natural language, eliminating hold times.

6,800 seats

6,800 seats

Scalable gauge

Scalable gauge

~160 / year

~160 / year

Scheduled Events

Scheduled Events

700 000

700 000

Annual attendees

Annual attendees

01. LE DEFI

700 000 spectateurs. Un standard qui sature.

700 000 spectateurs. Un standard qui sature.

700 000 spectateurs. Un standard qui sature.

ViaSpeech décroche, comprend, traite ou transfère — plus vite qu'une seconde de silence à l'oreille humaine. Sans menu DTMF, sans script rigide, sans agent en ligne. Ce qui se passe entre la sonnerie et la réponse, étape par étape :

ViaSpeech décroche, comprend, traite ou transfère — plus vite qu'une seconde de silence à l'oreille humaine. Sans menu DTMF, sans script rigide, sans agent en ligne. Ce qui se passe entre la sonnerie et la réponse, étape par étape :

Le Zénith Paris - La Villette hosts nearly 700,000 spectators annually across approximately 160 events. This represents a significant volume of potential inquiries to the switchboard, most frequently concerning routine questions.


The same inquiries recur consistently—concerning upcoming show dates, PRM accessibility, and scheduling—consuming valuable time that should be allocated to high-value inquiries, such as venue bookings. If your venue operates at a similar pace, this scenario will undoubtedly resonate with you.

70%

the majority of inquiries to the main switchboard concern a handful of common topics: upcoming shows, PRM accessibility, and opening hours

zenith de paris

02. THE SOLUTION

A callbot and a chatbot integrated with the existing FAQ

02. THE SOLUTION

A callbot and a chatbot integrated with the existing FAQ

ViaDialog deployed a telephonic callbot and a website chatbot, both powered by the content already online at le-zenith.com. The objective: resolve routine inquiries and seamlessly route to the existing line the moment a query falls outside the predefined scope.

No platform integration required. As soon as a request falls outside the defined scope (room booking, for example), the call is seamlessly transferred directly to the existing customer service number. No reorganization required, and no new tools for the current team to learn.

03. RESULTS

Immediate results, right from deployment

03. RESULTS

Immediate results, right from deployment

03. RESULTS

Immediate results, right from deployment

Initial results measured over the first 10 days of production (June 19-28, 2026, with commissioning on June 18). The service continues to be optimized weekly by the ViaDialog quality team.

48%

48%

calls resolved autonomously, without human intervention

98%

strong quality control performance

strong quality control performance

24/7

The callbot answers, even outside of business hours

The callbot answers, even outside of business hours

0

platform for integration

platform for integration

Results observed from the initial days of production, then continuously refined by the ViaDialog quality team.

04. WHAT'S NEXT

A trajectory that is only just beginning

04. WHAT'S NEXT

A trajectory that is only just beginning

Commissioned in June 2026, the system is still in its early stages. The knowledge base is expanding week after week, the chatbot is steadily scaling up on the digital channel, and the ViaDialog quality team is continuously analyzing interactions. The share of inquiries resolved autonomously is projected to increase.

"The callbot handles routine inquiries, allowing us to focus on high-value interactions that require personal assistance."

Mathis Collin, Chargé d’accueil et de partenariats, Zénith Paris - La Villette

05. WHY VIADIALOG

Three critical factors for cultural institutions

05. WHY VIADIALOG

Three critical factors for cultural institutions

01

French digital sovereignty

Data and infrastructure hosted in France, with zero dependency on US platforms.

02

A single point of contact

A software publisher, telecom operator, and data host combined within a single provider.

03

Rapid deployment

Deployed on top of your existing setup, requiring no heavy platform integration or team reorganization.

Does your venue handle thousands of calls with a lean team?

Let's discuss the volume of inquiries a callbot can handle within the first few weeks.

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